Pertaining to most consumers, the vendor's reputation affects the price that people are willing to pay for a used car. Statistics have shown that the amount of advertising paraphernalia or hype produced has no significant affect on the acceptable price of the vehicle. The vendor is the one that can affect the amount the consumer is willing to pay.
The used car business has exploded over the years. Some consumers don't know all of the options, when it comes to used car shopping. These vehicles are available at many corner car lots, brand name dealers, auctions, article advertisements and online. It is amazing how much this industry has grown. Over the years the used car sales, of North America, have racked sales in the $81 billion range. That is truly remarkable. Surprisingly, eBay has contributed to high marks in sales, in addition to the Manheim Auto Auction vendor.
Both shopping and selling online or at a 'brick and mortar' establishment has its risk factors. On one hand, the consumer's concerns gear towards the seller's honesty and integrity of the sale. On the other hand, the vendor has to be concerned about the possibilities of a non-payment; causing a loss of sale. However, the sale over the internet is still labeled as being more risky...? They are just paranoid.
Both buyers and sellers have been participating in internet used car sales. The options of remaining professional and secure are always available. Granted, as previously stated, the reputation of the seller does have a principle affect on just how much monetary trust will be invested, by consumers. Moreover, eBay showed its stance by offering a STS (Short-term-service) warranty on a used car. This particular warranty covers a 1 month/1,000 mile limited coverage of the vehicle, without adding an extra fee to the sale on either end; the consumer or vendor.
Both parties of the sale will develop a reputation; so, it goes both ways. On the eBay website, there are feedback segments available for the buyer/seller to communicate the valued outcome of the transaction experience. Both positions are equally valuable. Honesty, is the best option. Sellers should include the pertinent information: the year, model, color, transmission type, engine size, mileage, and the other options installed in or on the vehicle. This, in turn, will promote the value of the sale, while promoting the used car industry. All in all, the availability of used car sales will remain consistent. Conversely, it it the responsibility of the market and its consumers to ensure a smooth ride.